News
12/07/03:
12/02/03: “Marketing concept in order to gain new potential customers for Eastern German towns on the basis of the enlargement of the European Union”
In the context of the project “Marketing concept in order to gain new potential customers for Eastern German towns on the basis of the enlargement of the European Union”, plan 4 21 organized workshops in Bautzen, Schwedt/Oder and Gryfino (Poland). The aims of the workshops was to show the local decision-makers and experts (company experts, trade and services experts and tourist organization experts) how important it is to realize the potential of customers from both sides of the border and the development and initiation of new marketing concepts. The goals were economic-oriented developments in order to strengthen the position of inner cities in terms of business competition. The focus was on the combination of tourism and retail industry.
This project of plan 4 21 is a cooperation of BTE Tourismusmanagement, Regionalentwicklung (Berlin) and gesa Gesellschaft für Handels-,
Standort -, und Immobilienberatung mbH (Hamburg) by order of Deutsches Seminar für Städtebau und Wirtschaft (DSSW), Berlin.More information about a project you can find on the website: www.dssw.de
10/18/03: Conference of plan 4 21 - EXPO REAL Fair in Munich
The Central European retail market was one of the topic on this year’s EXPO REAL in Munich, Germany. One of the events organised during the fair was the conference of plan 4 21, which provided an interesting view on aspects and trends of the central European retail market from the different perspectives of German and Hungarian speakers. The lectures of Mr Koschny, representing Gesa Gesellschaft für Handels-, Standort- und Immobilienberatung mbH and Mr Gönczi, representing Metropol International conference, enjoyed great interest.
08/07/03: The new design of our homepage
The homepage of plan 4 21 now also offers the information in polish for its polish visitors. The new navigation system is very convenient for our visitors and enables easy and faster access to information.